Screen Daily: Big Film, Big Data: How Analytics Is Shaping The Business

Excerpt from original article by John Hazelton

For exhibitors, the uses might include comparisons of how specific genres or events play on their screens, comparisons of the profitability of different concession items, even an analysis of staffing levels. “We allow people to look at trends and really get forensic about how their cinemas compare to the rest of the world,” says Richard Power, CEO of Showtime Analytics, whose Insights tool is aimed at exhibitors. “They can pull all their customer data into a single view, giving you a visual of who your audience is and how you can target them.”

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