Screen Daily: The Data Revolution

Excerpt from original article by Nikki Baughan

This ultra-targeted approach is certain to become commonplace in commissioning and scheduling. “Data is going to play a huge role in content scheduling,” says Showtime Analytics product owner Jolyon Spurling, who provides analytics services, solutions and technologies to the cinema industry. “Not necessarily for the big release pictures, but more so on alternative content and small release pictures. And exhibitors will become more creative in programming decisions using their customer profile data.”

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