Activate Your Audience Through Behavioural Data Models Driving Personalised, Automated and Engaging Experiences.
SINGLE CUSTOMER VIEW
All individual customer behaviours, touch points and purchase activity integrated together to create a single view of your identifiable movie-goers.
Integrated with Loyalty systems, web bookers, app users, social profiles, VOD subscribers, F&B systems, marketing lists and TMS trailer views
Top Features
Behavioural Data Model
GDPR Compliant
Realtime Updates
Multiple System Connections
CUSTOMER SEGMENTATION
Our user-friendly customer segmentation tool enables you to identify groups of movie-goers who share common behaviours.
Use our pre-built cinema attributes or your own defined customer attributes to create audience segments to communicate and engage.
Segment based on: customer demographics, movies seen, concessions purchased, trailers seen, site visited, ticket types purchased and many more attributes to identify your perfect audience
Top Features
Simple Segment UI
Live Marketable Status
Out of Box Attributes
Custom Attributes
Seen / Not Seen
Purchased Y/N
CAMPAIGN CREATION BUILDER
Simple, beautiful, personalised content design.
No coding skills required, use our drag & drop campaign builder to create personalised content experiences your customers will love to engage with.
Send one-off promotions or schedule automated recurring campaigns for your customers across email, SMS, push app notifications or social re-targeting.
Top Features
Dynamic Images & Content
Automated Showtimes
Add Promotional Offers
Merge Tags Personalisation
Create Your Own Templates
Social Channel Re-targeting
CAMPAIGN SUCCESS REPORTING
Real-time end-to-end campaign reporting.
Set Campaign Goals; People who buy a ticket for any / specific movies or People who purchase a specific stock item
Understand who has engaged with the campaign?
Have they converted against our campaign goals?
What additionality or uplift have we generated?
Analyse each individual campaign or look at an aggregate
view summarising all campaign performance over time
Top Features
Real-time Campaign Tracking
Marketing Metrics
Click Map Analysis
Customer Conversion Metrics
Campaign Uplift ROI
“Showtime Engage has given us much more flexibility in our approach to communicating with our audiences via email; allowing segmentation based on real-time customer data has been invaluable to us and we have seen some impressive results. Engage has allowed us to react more quickly to admission trends and increase occupancy and we’ve seen increased engagement in our campaigns since using it.”
- Daisy Wren, Group Marketing Manager, Merlin Cinemas
We love Movies. We Love Marketing.
Let us help you maximise your marketing success
Whether you need additional capacity, or require new marketing capabilities our in-house Engage marketing experts are available to augment your existing marketing, all for a simple monthly service fee.
Agree a monthly plan with our team, follow a clear approval process and review progress at monthly steering sessions.
Top Features
Individual Movie Plans
Content Creation
Graphic Design
Quizzes, Polls, Competitions
Customer Surveys
Engagement Analysis
“Showtime has been more than a provider, they’ve been very helpful to us both as consultants and aggregators to our marketing strategy. Thanks to their expertise, innovation and best practices, we’ve been able to improve in key areas.”
- Marco Antonio Neri, Marketing Manager, Cinemex