MKG White image.png
 

Activate Your Audience Through Behavioural Data Models Driving Personalised, Automated and Engaging Experiences.

engage.png
 
 

SINGLE CUSTOMER VIEW

All individual customer behaviours, touch points and purchase activity integrated together to create a single view of your identifiable movie-goers.

Integrated with Loyalty systems, web bookers, app users, social profiles, VOD subscribers, F&B systems, marketing lists and TMS trailer views

Top Features

Behavioural Data Model


GDPR Compliant

Realtime Updates


Multiple System Connections

CUSTOMER SEGMENTATION

Our user-friendly customer segmentation tool enables you to identify groups of movie-goers who share common behaviours.

Use our pre-built cinema attributes or your own defined customer attributes to create audience segments to communicate and engage.

Segment based on: customer demographics, movies seen, concessions purchased, trailers seen, site visited, ticket types purchased and many more attributes to identify your perfect audience

Top Features

Simple Segment UI


Live Marketable Status

Out of Box Attributes


Custom Attributes

Seen / Not Seen


Purchased Y/N

 
 
engage.png
 
Engage segmentation image.png
 
 
engage.png
 
engage campaign builder.png
 

CAMPAIGN CREATION BUILDER

Simple, beautiful, personalised content design.

No coding skills required, use our drag & drop campaign builder to create personalised content experiences your customers will love to engage with.

Send one-off promotions or schedule automated recurring campaigns for your customers across email, SMS, push app notifications or social re-targeting.

Top Features

Dynamic Images & Content


Automated Showtimes

Add Promotional Offers


Merge Tags Personalisation

Create Your Own Templates


Social Channel Re-targeting

CAMPAIGN SUCCESS REPORTING

Real-time end-to-end campaign reporting.

  • Set Campaign Goals; People who buy a ticket for any / specific movies or People who purchase a specific stock item

  • Understand who has engaged with the campaign?

  • Have they converted against our campaign goals?

  • What additionality or uplift have we generated?

  • Analyse each individual campaign or look at an aggregate

    view summarising all campaign performance over time

Top Features

Real-time Campaign Tracking


Marketing Metrics

Click Map Analysis


Customer Conversion Metrics

Campaign Uplift ROI


 
engage.png
 
engage reporting image.png
 
 
merlin logo blue.png

“Showtime Engage has given us much more flexibility in our approach to communicating with our audiences via email; allowing segmentation based on real-time customer data has been invaluable to us and we have seen some impressive results. Engage has allowed us to react more quickly to admission trends and increase occupancy and we’ve seen increased engagement in our campaigns since using it.”

- Daisy Wren, Group Marketing Manager, Merlin Cinemas

MaaS logo.png
 

We love Movies. We Love Marketing.
Let us help you maximise your marketing success

Whether you need additional capacity, or require new marketing capabilities our in-house Engage marketing experts are available to augment your existing marketing, all for a simple monthly service fee.

Agree a monthly plan with our team, follow a clear approval process and review progress at monthly steering sessions.

Top Features

Individual Movie Plans


Content Creation

Graphic Design


Quizzes, Polls, Competitions

Customer Surveys


Engagement Analysis

 
 
MAAS image.png
 
cinemexxblue tranparent.png

“Showtime has been more than a provider, they’ve been very helpful to us both as consultants and aggregators to our marketing strategy. Thanks to their expertise, innovation and best practices, we’ve been able to improve in key areas.”

- Marco Antonio Neri, Marketing Manager, Cinemex