Don’t You Forget About Me
Showtime Launches New RFM Customer Analytics Solution At UKCA Conference 2021
Solving exhibitor community problems has always been at the heart of everything we build. With a brand new set of challenges now facing the industry in the wake of the pandemic, our focus over the last 18 months has shifted to providing solutions to the long term effects that will result from closed doors, the shifting of content and the narrowing of the theatrical window - many of which we are now only starting to see the lasting impact of.
Typically new customers account for 25% to 40% of your customer base. How does an exhibitor make up for the lost time during closures where no new business was generated and compensate not only for the organic number of lost customers, but also for the additional churn associated with the challenges of the pandemic?
If anywhere between 30% and 70% of your revenue comes from repeat business, how do you know who your most valuable customers were before, and how do you ensure you’re driving them back through your doors and not to a competitor's cinema?
Having the ability to answer these questions is imperative to exhibitor success in an industry where the landscape has shifted. That’s why we are delighted to bring you our new Customer Analytics solution, a way to strategically understand and analyse your existing customer and loyalty bases, while having the mechanism to continuously feed your base with new high-value customers - an opportunity which all exhibitor chains had lost during the pandemic.
How do you incentivise and convert new customers into loyal cinema goers?
How do you increase the lifetime value of your guests?
What factors are in your hands to control, and what changes should you start implementing to see the most tangible results?
Showtime’s Director of Strategy and Client Services Mark de Quervain took to the stage at Cineworld @ The O2 in Greenwich to present a case study of exactly how we helped one Irish cinema chain to adopt our model and tools to achieve unprecedented results in their return to cinema earlier this year. The findings will be published and shared in the coming weeks.
