Introducing Benchmark: The Market Comparison And Competitor Analysis Tool For Cinema Exhibitors
Provided by Showtime Analytics in conjunction with comscore
Showtime Analytics provide a suite of data powered solutions to the cinema exhibition industry across Operations, Marketing and Customer Analytics. Our data platform allows exhibitors to connect to any data source, integrate everything together and build visually rich analytics applications and solutions.
Showtime Analytics and comscore have been strategic partners since 2016. By working closely together they are helping the exhibition community to maximise the power of their comscore data through user-friendly products and applications.
Today, we are delighted to announce our new product release Showtime Benchmark, which enables exhibitors to work more efficiently and to maximise moviegoer attendance and market share . Benchmark seamlessly connects to your existing comscore (I)BOE subscription, allowing you create your own user defined views of the marketplace and analyse your performance using cutting edge, user friendly data visualisation, all easily accessible across desktop, tablet and mobile devices.
“Benchmark allows exhibitors to create their own mini market clusters and understand performance trends, market share and competitor analysis by multiple variables including: Site Location, Day of the Week, Movie, Genres and Circuits.
The Benchmark product has been designed specifically with the end user in mind to make it as functional and user-friendly as possible. Because of this design principle it can be used widely across an exhibitor’s organisation- on-the-move mobile market analysis for executives, and deeper desktop competitor analytics for planning and operational teams.”
- Richie Power CEO Showtime Analytics
“It has been a pleasure to be involved in the creation of Benchmark from the very beginning. I feel passionately about providing new and exciting products and services to our partners in exhibition. We want to provide this tool to exhibitors to acknowledge the importance of their role to us and to the wider theatrical industry to unleash the power of the comscore market data.”
- Arturo Guillén SVP and Global Managing Director for Movies, Comscore
“Benchmark is a great addition to our suite of Showtime products. It allows us to track our position in various markets on the go and make informed decisions in a more timely manner. We’re also able to share data more efficiently with relevant internal stakeholders.”
- Ben Deighton, General Manager – Marketing for Reading Cinemas in Australia and New Zealand
If you would like to like to find out more about the Benchmark product features visit our Operations Solutions page, or get in touch with our dedicated Benchmark roll out team to register your interest and arrange a product Demo.