Showtime Analytics Announce Agreement With Allen Theatres
Dublin: 28th January 2025: Showtime Analytics are excited to announce an agreement with Allen Theatres to provide a real-time operational and customer data platform, with a managed digital marketing and consulting service across their 16 locations.
Allen Theatres, a family-owned business established in 1912, has become a leading cinema operator in the Southwestern United States. Known for its commitment to providing high-quality entertainment experiences, Allen Theatres serves communities across New Mexico, Arizona, and Colorado. Over the past century, the company has earned a reputation for innovation and community focus, consistently evolving to meet the changing demands of moviegoers.
With a focus on delivering exceptional guest experiences, Allen Theatres sought to leverage advanced data analytics to gain insights into their business operations and strengthen customer engagement and loyalty. After evaluating solutions, Allen Theatres selected Showtime Analytics to integrate cutting-edge data technology into their operations.
The partnership began with the integration of Showtime Insights into Allen Theatres’ POS system Ready Theatre Solutions (RTS), enabling the company to visualize operational data in real-time. This integration empowers Allen Theatres to monitor key metrics and make informed decisions quickly to enhance business performance.
In addition to standard screenings, Allen Theatres is celebrated for offering unique experiences such as private screenings, community events, and local premieres. These initiatives reflect the company’s dedication to being more than a movie theatre — a gathering place for the communities it serves.
By transitioning from their existing email marketing tool to Showtime Engage and supported by Showtime’s Marketing as a Service Consultants helping to drive the strategy, Allen Theatres is taking their marketing capabilities to the next level. The platform consolidates customer behaviors, touchpoints, and purchase activity into a unified customer profile. This enables Allen Theatres to create personalized and targeted campaigns for distinct audience segments, driving both customer satisfaction and revenue growth. The closed-loop integration with their RTS POS system ensures the company can track campaign performance, optimizing their marketing investment.
Speaking about the partnership, Asa Allen, Executive Vice President said:
Asa Allen, Executive Vice President Allen Theatres
"At Allen Theatres, our mission has always been to deliver exceptional moviegoing experiences. Partnering with Showtime Analytics represents a pivotal step in deepening our understanding of our customers and engaging with them on a more meaningful level. This collaboration empowers us with real-time insights that streamline operations and enable data-driven decisions, enhancing every aspect of the moviegoing experience. As we embrace this innovative partnership, we remain committed to providing the high-quality, family-friendly entertainment and outstanding service that have been the cornerstone of our legacy for over 110 years."
Larry McCourt, SVP of Business Development at Showtime Analytics, added:
Larry McCourt, SVP Business Development Showtime Analytics
"We are thrilled to partner with Allen Theatres, a company with a long history of delivering excellence to its audiences. With Showtime’s data and marketing solutions, coupled with our consulting expertise, Allen Theatres can harness the power of their data to deliver personalized experiences, streamline operations, and drive growth. We look forward to supporting them as they continue to innovate and delight moviegoers across the Southwest."
About Allen Theatres
Allen Theatres, founded in 1912, is a family-owned cinema operator with 16 locations across New Mexico, Arizona, and Colorado. Renowned for its customer-focused approach, Allen Theatres provides exceptional entertainment experiences and serves as a hub for local communities.
About Showtime Analytics
Showtime Analytics is a global provider of cinema analytics and marketing software, working with cinema chains and exhibitors in over 35 countries. Their suite of tools provides cinema owners and operators with real-time analytics, customer insights, and personalised marketing automation, helping them to optimise operations and drive growth.
The Showtime Data Platform provides customers with a cloud based managed data analytics solution to automatically bring all key data sources together in one single location.
Showtime Insights: Real-time, mobile analytics across all data sources, Insights provides exhibitor customers with a real-time data operational analysis across ticket sales, concessions, bar, F&B and employee performance. Optimized for Mobile and Desktop experiences, Insights provides the information required when and where it is needed most. Insights also works with multiple point-of-sale (POS) systems simultaneously to create visual, digestible chunks.
Showtime Benchmark: Through our partnership with Comscore, Showtime Benchmark brings you exclusive access to global market data in our customized, visual market competitor analysis tool.Compare your market share per cluster, movie, genre, day of week and more, and visualize and trend the performance over custom time periods.
Showtime Engage: A customer and marketing analytics platform that allows cinema operators to get to know their movie-goers through behavioral data analysis, tailored and personalized marketing communications and, most crucially, track results through audience uplift analytics.
Showtime Customer Analytics provides a strategic analysis of a cinema’s customer base by identifying the most valuable, frequent and at risk customers in the base. Realtime dashboards allow chains to monitor customer base RFM (Recency, Frequency, Monetary), Customer Lifetime Value, Retention and Churn and export target lists to marketing platforms.