Galaxy Cinemas Partners With Showtime Analytics To Transform Cinema Operations & Marketing in Vietnam
DUBLIN: 17th April 2023: Galaxy Cinemas, one of the leading cinema chains in Vietnam with 19 sites across the country, has signed a deal with Showtime Analytics, a global provider of cinema analytics and marketing software. This marks the first Vietnamese customer for Showtime Analytics.
Galaxy Cinemas' decision to partner with Showtime Analytics was based on their reputation as a reliable and innovative provider of cinema analytics and marketing solutions. By leveraging Showtime Analytics' suite of tools, Galaxy Cinemas aims to enhance its cinema operations and marketing strategies, and to drive customer engagement and loyalty.
Showtime Analytics' software provides a wide range of features, including real-time cinema analytics, customer insights, and personalized marketing campaigns. With these tools, Galaxy Cinemas can gain a deeper understanding of its customers' needs and preferences, and tailor its marketing campaigns accordingly.
Nhan Vo, Director Of Information Technology at Galaxy Cinemas said:
Nhan Vo, Director Of Information Technology at Galaxy Cinemas
"We are thrilled to partner with Showtime Analytics. We believe that their solutions will help us to better understand our customers' preferences and behaviors, and to deliver a more personalized and seamless cinema experience. With Showtime Analytics, we can optimize our operations and marketing campaigns, and ultimately drive growth for our business."
Richie Power, CEO of Showtime Analytics said:
Richie Power, CEO of Showtime Analytics
"We are proud to partner with Galaxy Cinemas. As a leading cinema chain in Vietnam, Galaxy Cinemas is dedicated to delivering the best possible cinema experience for its customers. Our solutions are designed to help them achieve this goal by providing actionable insights and targeted marketing campaigns that drive engagement and loyalty."
About Galaxy Cinemas:
Galaxy Cinemas is one of the leading cinema chains in Vietnam, with a network of modern and high-quality cinemas in major cities across the country. With a commitment to delivering exceptional movie experiences, Galaxy Cinemas is dedicated to providing the latest technology, comfortable seating, and superior customer service to its customers.
The Showtime Data Platform provides customers with a cloud based managed data analytics solution to automatically bring all key data sources together in one single location.
Showtime Insights: Real-time, mobile analytics across all data sources, Insights provides exhibitor customers with a real-time data operational analysis across ticket sales, concessions, bar, F&B and employee performance. Optimized for Mobile and Desktop experiences, Insights provides the information required when and where it is needed most. Insights also works with multiple point-of-sale (POS) systems simultaneously to create visual, digestible chunks.
Showtime Benchmark: Through our partnership with Comscore, Showtime Benchmark brings you exclusive access to global market data in our customized, visual market competitor analysis tool.Compare your market share per cluster, movie, genre, day of week and more, and visualize and trend the performance over custom time periods.
Showtime Engage: A customer and marketing analytics platform that allows cinema operators to get to know their movie-goers through behavioral data analysis, tailored and personalized marketing communications and, most crucially, track results through audience uplift analytics.