Showtime Unveils New Customer Analytics Module at Cinemacon 2022
Tues 26th April: Las Vegas: Showtime CEO Richie Power Introduces New Customer Analytics Solution To Domestic Market -
Tues 26th April: Las Vegas: Showtime CEO Richie Power Introduces New Customer Analytics Solution To Domestic Market -
Tues 26th April: Las Vegas: Showtime CEO Richie Power Introduces New Customer Analytics Solution To Domestic Market - Tues 26th April: Las Vegas: Showtime CEO Richie Power Introduces New Customer Analytics Solution To Domestic Market -
Tues 26th April: Las Vegas: This morning on stage in the Palace Ballroom at Caesar’s Palace, Showtime CEO Richie Power introduced our new Customer Analytics solution to the Domestic market, offering Exhibitors a way to view a Top Down Analysis of their entire customer base in real time.
Typically new customers account for 25% to 40% of your customer base. How does an Exhibitor make up for the lost time during closures where no new business was generated and compensate not only for the organic number of lost customers, but also for the additional churn associated with the challenges of the pandemic?
If anywhere between 30% and 70% of your revenue comes from repeat business, how do you know who your most valuable customers were before, and how do you ensure you’re driving them back through your doors and not to a competitor's cinema?
“Having the ability to strategically understand and analyze your existing customer and loyalty bases in real time, while having the mechanism to continuously feed your base with new high-value customers - an opportunity which all exhibitor chains had lost during the pandemic - is imperative to Exhibitor success in an industry where the landscape has shifted.
For the first time in the cinema industry the Showtime Customer Analytics solution enables Exhibitors to do just this, allowing them to easily identify where to focus their marketing strategies and drive recency, frequency and value of customer visits. Most notably, while this new tool integrates directly into our marketing solution Showtime Engage, the data can also be seamlessly exported into any other marketing solution an Exhibitor is using.”
- Richie Power, CEO Showtime Analytics
For more information on Showtime’s Customer Analytics Solution you can check out the Q&A with Product Manager Tauren Spurling.