What Is Showtime Marketing as a Service ?
You want to grow your cinema business. You know you should be using smarter marketing to drive incremental ticket sales, increase the recency and frequency of your customer base, and grow your spend per head, but you don’t have the time or resources to focus on smart marketing campaigns because you’re busy running your circuit. Sound familiar?
Here’s how we can help:
We’re cinema people. We understand the challenges that cinema circuits face. Our Co-Founder and Chief Product Officer Jolyon Spurling is a 3rd generation cinema owner. His brother Tauren is our lead Product Manager. Our Director of Client Services & Strategy Mark de Quervain was a co-founding member of Vue Entertainment in the role of Sales and Marketing Director. All of our team members are data experts.
Seven years ago, we built a platform and a suite of solutions to help other Exhibitors solve the everyday problems we’ve experienced ourselves. Today, our clients span over 2.5k sites across more than 30 countries, so we have extensive knowledge of the industry both locally and globally. We’ve learned a thing or two along the way from some of the biggest and best circuits in the world, and we continue to develop our products in conjunction with our clients.
How does it work?
Every client’s needs are different. Whether you need help with your cinema marketing strategy, or simply additional capacity to augment your existing capabilities, our in-house marketing experts are available to work with you on using the Showtime platform to its full potential, on the areas you need the most help, so that you can quickly achieve an ROI on your software investment.
By starting off with an analysis of your existing customer base and how it’s made up, we use the data behind the numbers to help you to shape the strategy around what you should be focusing on. Once the plan is agreed, we will work with you on executing the strategy using the Showtime marketing suite. With a dedicated team and monthly steering sessions to review progress, we can systematically tackle the barriers you’re facing when it comes to digitally marketing your cinema.
What does it look like?
Every client’s plan is different and is designed in line with their goals depending on size, locations, resources, budget and expertise.
Here are just some of the areas we’re working with our clients on:
Behavioural email marketing campaigns
Segmentation
Marketing Automation
Recency, Frequency, Monetary Value
Customer Lifetime Value
Engagement Analysis
Loyalty and Rewards Strategy
Content Creation
Customer Surveys: Feedback, NPS, Interest, Conversion, Latent Demand
Graphic Design
Quizzes, Polls, Competitions
Organic and paid social media
Web optimisation
Sample Movie Marketing Plan
Whatever it is you’re struggling with, or even if you don’t know how to get started, our team will work with you to make sure your circuit is hitting the KPIs that matter most to your business. Get in touch with our marketing experts to learn more about Showtime Marketing as a Service.
Don’t take our word for it - see what our clients have to say:
“Showtime has been more than a provider, they’ve been very helpful to us both as consultants and aggregators to our marketing strategy. Thanks to their expertise, innovation and best practices, we’ve been able to improve in key areas.”
“The one thing that stood out to us was that we genuinely felt the team at Showtime shared our passion for wanting to grow and develop the potential we have in using data to run our business.
That willingness to work with us to achieve our long-term goals, it feels like a collaboration.
They have that desire to ‘grow and grow with you’, taking our challenges and genuinely enjoying facing and solving them to help achieve our goals over the next 6, 12, 18 months.”
“For anyone starting out they can rest assured that Showtime will hold their hand and guide them through from top level right down to the detail.”
