Showtime Insights Latest Feature Releases
Our customers’ needs are at the heart of everything we build. As a product development company our team are always busy implementing new features within our product suite that improve the user experience of our customers and further enhance the value our solution delivers. We are on a mission to revolutionise how data is used, and customer collaboration and partnership is the most important part of this journey.
All our new feature releases are developed in conjunction with customer feedback and requests, and what better way to learn how to serve our global community of Exhibitors than to crowd-source ideas from customers around the world, that can then be deployed for everyone to benefit from?
Here’s a round-up of our most recent Insights deployments and how you can use them within your circuit.
DATA EXPORT
Download anything from Insights or Benchmark into an Excel file that can be sliced and diced into a format that matters to your circuit’s individual requirements.
Remove the bottlenecks in your organisation by empowering the end-user to self-serve their own data requirements. Instead of having to request the data they need from someone who understands database queries, simply give them the capability to export any data they need, easily filtered, in a way that matters to them.
Whether you want to report on the comparison of different tickets types, site performances, movie performances or anything else you currently analyse data in your Showtime dashboards, everything can be easily exported to Excel without having to generate and merge multiple files, so you can work what you need into your own company reports.
ACCOUNT TYPE RANKING BY ADMISSIONS
With this new chart, you can now see how your customer purchases are divided between different Customer Types. This is a particularly useful feature to help you understand how your loyalty programme is performing in the different tiers and how they stack up against other customer types.
Examples of other customer types you may want to analyse admissions for and compare against your loyalty programme:
Non-Identifiable Customers. Customers who interact without providing any identifiable information at transaction time (such as paying cash at Point of Sale) - what % does this make up and how can I incentivise them to join my database?
Identifiable Customers. Customers who provide identifiable information at the transaction time (such as an online web-booker) but who are not part of any loyalty or membership programme.
OCCUPANCY EMAIL ALERTS
With this feature, you can now manage your scheduling change requirements in real time instead of retrospectively analysing the data, thereby maximising takings and reducing unnecessary operational costs. Configurable on multiple levels with early warnings, an email will be sent to a specified address when a performance breaches a given Occupancy percentage, allowing you to make decisions on the fly around whether to move the showing to a larger or smaller screen. You will even be given smart suggestions on where to move it to based on Occupancy levels or number of tickets sold for other screenings.
ENGAGE SEGMENTATION FILTER IN INSIGHTS
For the first time in a cinema analytics tool you can now get data on how your specific segments are performing in your chain. By bringing data from your Engage segments into Insights, you can see at a granular level how these specific segments you are targeting behave, and track their trend over time.
Examples of how to derive data using this feature might include:
How are 18-24 yr old females behaving in my chain?
How effective is my loyalty programme within this segment?
How is my chain performing in the family market?
What other films do Tom Cruise movie fans go to see?
What was a particular segment’s spend per head? What F&B did they buy?
How does each segment contribute to my revenue breakdown?
By applying the Segment as a filter, you can filter the displayed information based on the Customers that are a part of the defined segment.
If you are unsure how to access or use any of these new features or need help with any of your Showtime products simply get in touch with our Support team via the Support chat function in your Showtime account.