Omniplex Cinemas Partners With Showtime Analytics

DUBLIN: 15th February 2022: Showtime Analytics are delighted to announce an agreement with Omniplex Cinemas, Ireland’s largest cinema chain, to provide a customer analytics and communication software solution to the 33 site multiplex operator.

Spanning two markets, Omniplex Cinemas are located in most major cities and towns in Ireland and Northern Ireland. Consistency, highest level of customer service and diverse scheduling in a clean and welcoming environment is at the core of Omniplex's operating goals.

As existing users of the Showtime Insights platform, a real-time operational analysis tool that brings Ticketing, Concessions, Occupancy and Staffing data together in one place, Omniplex have long been committed to using advanced analytics in a way that helps them to better serve their customers

While they have been using demographic based email marketing for some time, Omniplex wanted to get closer to their customers by applying a behavioural based approach to their communications. By using Showtime Engage, they are now able to ensure that each campaign is targeted specifically to the right segments of people based on individual behaviours, meaning each guest receives a personalised experience.

Paul John Anderson, Operations Director for Omniplex Cinemas, said:

“We are delighted to extend our partnership with Showtime Analytics and utilise their Engage email marketing platform. Having real time data is an important tool for us in the decision making process with our organisation. Expanding this to our customer base and having the ability to deliver targeted communications will be an invaluable marketing tool for our marketing team.”

- Paul John Anderson, Operations Director, Omniplex Cinemas

Omniplex are one of the first Irish chains to also embrace the new customer base modeling tool from the Showtime solution suite. Showtime Customer Analytics will give them the power to track how their entire identifiable customer base is made up in terms of recency, frequency and monetary values, and ensure they are shaping their marketing strategy accordingly. Having this visual analysis on a dynamic dashboard is the first of its kind in a cinema industry tool, and with Omniplex’s commitment to progression and innovation their team welcomed the opportunity to elevate their offering even further.

Richie Power, CEO of Showtime Analytics said of the extension of the partnership:

“Omniplex are a true leader in their vision and strategy, and even in the wake of the Covid-19 pandemic they remain focused on rebuilding and growing their business. I am delighted to bring our partnership to the next level and look forward to seeing the results this data led approach will deliver to their bottom line.”

- Richie Power, CEO, Showtime Analytics